• ShopperTrak will be championing innovation at MAPIC 2017

    This November 15th to 17th at MAPIC 2017, the big focus is on how innovative solutions and technologies are working to make retail destinations more attractive. This is something we at ShopperTrak are truly passionate about, so we’re delighted to be attending, and able to showcase the very latest in global retail intelligence.

    With our technology, we provide retailers with intelligence about customer behaviour that will help them shape the look, feel and flow of their stores. And we’ll give them the tools to maximise the profitability of every inch of the retail space they own.

    Over in Cannes, we’ll be at the same stand as last year – R7C24 – with ShopperTrak representatives on hand to discuss how we empower retailers and shopping centres worldwide to optimise shopping experiences and improve profitability through data-driven insights.

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  • Lifestyle retail: the changing role of the European shopping centre

    Shopping centres aren’t able to offer endless aisles and limitless choice, as the digital world so often does. Instead, their USP is the ability to deliver engaging lifestyle experiences. They have the power to reclaim physical shopping as fun and, in doing so, innovative shopping centres are driving sales and helping retailers build enthusiastic new fan bases.

    “To remain relevant, shopping centres must offer a unique experience and are repositioning themselves as community hubs, lifestyle centres or vast, glitzy entertainment complexes,” noted Euromonitor’s 2016 report, The Reinvention of the Mall.

    Centre owners recognise the possibilities of what Nielsen termed ‘shoppertainment’, which puts retail at the heart of the consumer’s leisure activities. Late-night shopping, discount extravaganzas, ….

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  • How can retailers better understand the in-store customer journey?

    Gut instinct about what your customers really want in store should no longer be driving your business decisions – instead, science will be the key driver of retail success in the coming decades.

    Yes, all the technology is here, and based on the deep-level accuracy that retail intelligence tools can provide, retailers are on the cusp of delighting customers with incredible in-store experiences and customer service. The trick is converting data into that all-important retail stardust – insight. Once you have it, you’ll know what will drive conversions and what won’t.

    For instance, forward-thinking retailers not only analyse shopper traffic trends and additional data at a macro level in the head office, but also use it to inform store managers, allowing them to plan sales activity, schedule workloads, and assign tasks based on anticipated visits.

    Insights ….

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  • ShopperTrak commentary for w/c 14th August

    ShopperTrak Retail Index – UK National Weekly:
    Change for week 33 (14th August 2017 – 20th August 2017): -0.5%
    Change for week 33 Year-on-Year: -2.2%

    ShopperTrak Retail Index – Retail Park Weekly:
    Change for week 33 (14th August 2017 – 20th August 2017): -6.0%
    Change for week 33 Year-on-Year: 0.2%

    Commentary
    The ShopperTrak National Retail Index is reporting decrease Week-on-Week of -0.5% and a decrease of -2.2% Year-on-Year.  The weekend showed a decrease of -6.2 % Year-on-Year. The Year-to-Date trend reports -2.6% compared to the previous week. Furthermore, the figure recorded is worse than last year, -2.3%.

    The only two regions to realise a Year-on-Year increase were Scotland, 4.7%, and Northern Ireland, 0.7%.  The region to suffer the highest decrease was the Eastern region, -5.3%, followed by ….

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  • ShopperTrak commentary for w/c 7th August

    ShopperTrak Retail Index – UK National Weekly:
    Change for week 32 (7th August 2017 – 13th August 2017): -3.9%
    Change for week 32 Year-on-Year: -2.2%

    ShopperTrak Retail Index – Retail Park Weekly:
    Change for week 32 (7th August 2017 – 13th August 2017): 0.1%
    Change for week 32 Year-on-Year: -1.8%

    Commentary
    The ShopperTrak National Retail Index is reporting decrease Week-on-Week of -3.9% and a decrease of -2.2% Year-on-Year.  The weekend showed a decrease of -2.3% Year-on-Year. The Year-to-Date trend reports -2.6% compared to the previous week. Furthermore, the figure recorded is worse than last year, -2.3%.

    All regions realised a Year-on-Year decrease with the Eastern region suffering the highest decrease, -5.2%, followed by Northern Ireland, -3.8%. The South West & Wales, the South East, and the West ….

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  • Summertime rules: analysing Europe’s back-to-school footfall trends

    As the school year ends each summer, a key sales opportunity begins for European retailers.

    Families that shop for clothes, shoes, stationery and accessories that their children will need when the next term begins are a valuable revenue driver – and the spend taking place in 2017 is likely to end up even higher than last year, says Kantar.

    Yet many retailers fail to make the most of the back-to-school sales potential. Shopper traffic during school holidays can be erratic, making the planning of inventory and staffing levels a challenge.

    To help you plan your summer retail strategy more effectively, we’ve identified three key back-to-school strategies based on an analysis of shopper footfall from several European countries in 2014-16.

    Be prepared for the stock-up shopper

    Whether they’re hunting down the best prices, ….

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