• Why big data is powering today’s retailers

    A solution for optimised business and customer engagement

    ‘Big data’ has quickly evolved from business buzzword to an enterprise essential. Driven by fierce multichannel competition and an increasingly discerning customer base, retailers are harnessing the power of data to stay ahead. From product selection and pricing to customer engagement, inside and outside the store, retail big data is proving an effective tool for driving revenues.

    Modern technology provides ample opportunity for retailers to gather, analyse and react to how shoppers are behaving. The days of broad demographics are gone; replaced by a world in which companies can identify each customer’s needs in granular detail. Today, retail big data has the potential to drive improvements across every area of a business.

    Getting closer to the consumer

    Data analysis enables businesses to optimise their efforts and resources to ….

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  • How are global multichannel shoppers using the store?

    Consumers are becoming less predictable; retailers can no longer rely on traditional behaviour assumptions to optimise their store estate performance.

    The influence of all channels – digital and physical – is shaping how, when and why shoppers use bricks-and-mortar stores to make a purchase. To understand the role of physical retail in a multichannel world, retailers need to understand how online and offline factors impact consumer traffic.

    ShopperTrak’s new trends report offers statistical insight into shopper behaviour across Q1 2017, and our findings reveal a number of interesting patterns:

    1. Consumer confidence is growing

    Despite general global uncertainties caused by political and economic influences, the good news is that consumer confidence continues to grow across the world.

    In India, this ….

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  • How can Australian retailers attract more traffic to their stores?

    Australia’s retailers should develop new approaches to engaging their customers if they want their stores to remain busy, suggests ShopperTrak’s Adam Ioakim in an interview with The Sydney Morning Herald.

    At first glance, the outlook for Australian retail might appear bleak; due to the late onset of winter, shopper footfall in 2016 was down on the previous year, and so far this year, traffic is already down -4.4% on a Year-on-Year basis. Factor in the collapse of a slew of high-profile retailers, forced out of business by rising costs and international competition, and it’s clear that Australia’s retailers might need to rethink how they are doing business.

    Adam, ShopperTrak’s general manager for ANZ and South East Asia, says that although today’s shoppers are more cautious, and are increasingly opting to buy through multiple channels as well as in-store, there are real opportunities for Australia’s retailers. Although online sales ….

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  • Retail2020: The Changing Face of Retail

    It is clear bricks-and-mortar is evolving, not dying. The physical retail industry is realigning to meet changing shopper demands, to cater for new digital innovation, and to provide a seamless experience for customers across all trading channels.

    This movement is no secret; it’s a trend we’ve seen gain pace over the last few years. But the specifics of what it all means for retailers, and how their future businesses will look, is gradually becoming clearer.

    There is a drive within the sector to increase productivity, enhance store experiences, and to attract and retain the best staff for a new digitally-influenced shopping world. It’s an exciting process and one which presents huge opportunities for the sector.

    Journey to better jobs

    ShopperTrak joined the who’s who of the retail industry ….

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  • 2017 Technology Preview: Exclusive Predictions from 15 Retail Executives

    “Tailor in-store operations to improve customer experiences”

    Successful retailers are constantly adapting their in-store practices to address changing consumer behaviour. Looking ahead to 2017, brick-and-mortar retailers — from large-scale department stores to smaller boutiques — will need to use shopper behaviour technologies, including traffic counting, to better understand their consumers and appropriately shape their operations.

    Due to the increased level of competition today’s retailers face — across online and in-store — retail traffic and consumer behaviour technologies offer valuable insights that enable brand differentiation. Essentially, retailers can ….

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  • “Together, we can deliver a depth and richness of customer insight not yet seen”

    Tyco Retail Solutions has announced the integration of its ShopperTrak and FootFall businesses as a single customer analytics powerhouse. We spoke to Gary Whittemore, ShopperTrak’s new General Manager for EMEA and ROW, about what the merger means for the retail sector.

    shoppertrak footfall combineACROSS: What does bringing together ShopperTrak and FootFall as a single entity mean for the customer insight industry?

    GARY WHITTEMORE: As a single ShopperTrak brand, our ….

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