A solution for optimised business and customer engagement
‘Big data’ has quickly evolved from business buzzword to an enterprise essential. Driven by fierce multichannel competition and an increasingly discerning customer base, retailers are harnessing the power of data to stay ahead. From product selection and pricing to customer engagement, inside and outside the store, retail big data is proving an effective tool for driving revenues.
Modern technology provides ample opportunity for retailers to gather, analyse and react to how shoppers are behaving. The days of broad demographics are gone; replaced by a world in which companies can identify each customer’s needs in granular detail. Today, retail big data has the potential to drive improvements across every area of a business.
Getting closer to the consumer
Data analysis enables businesses to optimise their efforts and resources to ….