• ShopperTrak will be championing innovation at MAPIC 2017

    This November 15th to 17th at MAPIC 2017, the big focus is on how innovative solutions and technologies are working to make retail destinations more attractive. This is something we at ShopperTrak are truly passionate about, so we’re delighted to be attending, and able to showcase the very latest in global retail intelligence.

    With our technology, we provide retailers with intelligence about customer behaviour that will help them shape the look, feel and flow of their stores. And we’ll give them the tools to maximise the profitability of every inch of the retail space they own.

    Over in Cannes, we’ll be at the same stand as last year – R7C24 – with ShopperTrak representatives on hand to discuss how we empower retailers and shopping centres worldwide to optimise shopping experiences and improve profitability through data-driven insights.

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  • Retail2020: The Changing Face of Retail

    It is clear bricks-and-mortar is evolving, not dying. The physical retail industry is realigning to meet changing shopper demands, to cater for new digital innovation, and to provide a seamless experience for customers across all trading channels.

    This movement is no secret; it’s a trend we’ve seen gain pace over the last few years. But the specifics of what it all means for retailers, and how their future businesses will look, is gradually becoming clearer.

    There is a drive within the sector to increase productivity, enhance store experiences, and to attract and retain the best staff for a new digitally-influenced shopping world. It’s an exciting process and one which presents huge opportunities for the sector.

    Journey to better jobs

    ShopperTrak joined the who’s who of the retail industry ….

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  • The advantage of customer insight: discover more with ShopperTrak at EuroShop 2017

    Following the acquisition of ShopperTrak by Tyco Retail Solutions, an unprecedented understanding of in-store shoppers is now available through the combined forces of ShopperTrak and TRS.

    To find out what’s in store, visit our stand at EuroShop 2017, which takes place in Dusseldorf, Germany on 5-9 March.

    Come find us in the Retail Technology section, where we’ll be showcasing our leading-edge people counting solution and analytics platform. Here, you can meet with our experts in person, and engage with a wealth of insightful first-hand demonstrations:

    Traffic Insight Solutions demos:

    • Our Global Index demo uses ShopperTrak’s global traffic data to generate a powerful new index that benchmarks individual store performance against the competition – both across countries and territories and down to ….
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  • Building the Store of the Future: 3 key insights from NRF’s BIG Show 2017

    In the fast-paced world of retail, innovation around the customer is critical to success – and nowhere are the latest innovations showcased better than at NRF’s BIG Show in New York.

    The BIG Show sets the agenda for the retail year ahead, as tech companies and retailers come together to discuss the top trends, talking points and technologies for the next twelve months. Here are ShopperTrak’s key insights from this year’s show:

    Data must drive customer understanding

    While the importance of big data is nothing new, many of the keynote sessions underlined the necessity of having a granular understanding of who the customer is, and what they want from their retail experiences – particularly when it comes to the store.

    Deloitte’s U.S. Retail and Distribution Leader, Rod Sides, revealed that less than half (47%) of consumers feel that their needs are being met when shopping in the bricks-and-mortar environment. Therefore, ….

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  • Tyco Retail Solutions Announces Combined Global Traffic Insights Businesses

    Unmatched analytics delivered exclusively under the ShopperTrak brand lay the foundation for smart store of the future

    NEUHAUSEN, Switzerland and CHICAGO – (Oct. 5, 2016) – Tyco Retail Solutions (www.tycoretailsolutions.com), part of Johnson Controls, today announced the integration of its ShopperTrak and FootFall businesses to form a single business unit that will go to market solely as ShopperTrak, providing actionable insights that enable customers to optimize operations and improve profitability.

    ShopperTrak and FootFall are leading providers of consumer behavior insights and location-based analytics, serving retailers and property management organizations in 100 countries and territories. The newly combined global traffic insights business unit counts approximately 40 billion shopper visits annually, ….

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  • Rio Olympics – the global retail opportunity

    During the Rio Olympics, brands and retailers across the globe will be looking to maximise on sales with marketing and promotions around the event. Given that the opening ceremony was watched by 70% of the global population in 2008 and 72% in 2012, it is fair to say that there is significant interest in the games from consumers around the world.

    Not only are star athletes quickly snapped up in sponsorship deals, most national teams have a host of retail and hospitality partnerships. Alongside this, consumers are quickly caught up in the spirit of the games, encouraging spend in areas including technology, sports equipment, food and beverages.

    So, how can retailers and shopping centres tap into Olympic and Paralympic excitement to increase shopper spending? Following on from our previous blog, Rio Olympics – the home retail opportunity, we examined ….

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