In the fast-paced world of retail, innovation around the customer is critical to success – and nowhere are the latest innovations showcased better than at NRF’s BIG Show in New York.
The BIG Show sets the agenda for the retail year ahead, as tech companies and retailers come together to discuss the top trends, talking points and technologies for the next twelve months. Here are ShopperTrak’s key insights from this year’s show:
Data must drive customer understanding
While the importance of big data is nothing new, many of the keynote sessions underlined the necessity of having a granular understanding of who the customer is, and what they want from their retail experiences – particularly when it comes to the store.
Deloitte’s U.S. Retail and Distribution Leader, Rod Sides, revealed that less than half (47%) of consumers feel that their needs are being met when shopping in the bricks-and-mortar environment. Therefore, ….