• 3 pillars for measuring store performance

    The store is evolving fast. Today’s shopper often engages with brands through multiple buying channels, so it’s imperative for retailers to offer an in-store experience that provides strong customer service and a seamless connection, whatever their journey.

    The pace of this development is such that the traditional assessment models that are used to measure store performance have become overly narrow in scope. Consequently, the gaps between store metrics, KPIs and related performance improvement processes are growing by the day, causing retailers to lose sight of the operations that underpin their business.

    A New Store Excellence Scorecard from Tyco Retail Solutions, created in partnership with EKN Research, suggests a new model for measuring store performance, based on three core principles:

    1. Understanding ….

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  • Retail2020: The Changing Face of Retail

    It is clear bricks-and-mortar is evolving, not dying. The physical retail industry is realigning to meet changing shopper demands, to cater for new digital innovation, and to provide a seamless experience for customers across all trading channels.

    This movement is no secret; it’s a trend we’ve seen gain pace over the last few years. But the specifics of what it all means for retailers, and how their future businesses will look, is gradually becoming clearer.

    There is a drive within the sector to increase productivity, enhance store experiences, and to attract and retain the best staff for a new digitally-influenced shopping world. It’s an exciting process and one which presents huge opportunities for the sector.

    Journey to better jobs

    ShopperTrak joined the who’s who of the retail industry ….

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  • 5 ways to increase bricks-and-mortar loyalty

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  • Does your store marketing strategy need a spring clean?

    Summer is fast approaching, bringing retailers a host of traffic-driving opportunities: from pre-vacation shopping and families looking for leisure activities during the long holidays, to a rise in tourist numbers and the annual back-to-school retail rush. Each of these – and more – provide retail organisations with an opportunity to drive profitability through marketing activity.

    And bricks-and-mortar retailers have an opportunity to better leverage technology in order to more effectively measure the impact of their marketing campaigns. Therefore, to make the most of the summer spend, now is the time for them to spring clean their approach to store marketing, to ensure their strategy tracks and drives ROI for physical locations.

    Here are some areas that senior marketers should address, which will enable them to benchmark the strength of their campaigns in the store environment:

    Understand the key objectives

    The first ….

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  • 4 ways to understand your in-store shoppers better

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  • When it comes to customer loyalty, is the store keeping pace with online?

    In the omnichannel retail environment, where digital and physical channels are interconnected, the consumer is spoilt for choice with where, how and with whom they shop. And their expectations across these channels continue to rise.

    This has made securing customer loyalty significantly more challenging for retailers. Market competition is intense, and even a single bad experience can be enough to push regular shoppers towards competitors.

    In order to cultivate customer longevity in this highly competitive environment, the retail loyalty market has exploded. In fact, market research forecasts that loyalty management spend will surpass $4.5 billion by 2021, according to ABI research.

    But while investment is increasing, many retailers are finding their loyalty schemes are more effective in nurturing customer retention and spend online than ….

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