• School’s out, store’s in

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  • Europe & APAC Shopper Trends: our latest findings

    Q2 2017 saw plenty of political drama unfold on the global stage, but the retail industry again proved its resilience.

    Against a backdrop of growing consumer confidence and market expansion, retailers across the world overcame uncertainty, and many countries saw more shoppers visiting stores during the quarter than they did during the same period last year. Meanwhile, the prospects for the future are generally brighter than anticipated.

    So, what market trends were at the heart of consumer traffic developments across Europe and APAC between April and June this year? Here are some findings from our latest Europe Shopper Trends and APAC Shopper ….

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  • How can Australian retailers attract more traffic to their stores?

    Australia’s retailers should develop new approaches to engaging their customers if they want their stores to remain busy, suggests ShopperTrak’s Adam Ioakim in an interview with The Sydney Morning Herald.

    At first glance, the outlook for Australian retail might appear bleak; due to the late onset of winter, shopper footfall in 2016 was down on the previous year, and so far this year, traffic is already down -4.4% on a Year-on-Year basis. Factor in the collapse of a slew of high-profile retailers, forced out of business by rising costs and international competition, and it’s clear that Australia’s retailers might need to rethink how they are doing business.

    Adam, ShopperTrak’s general manager for ANZ and South East Asia, says that although today’s shoppers are more cautious, and are increasingly opting to buy through multiple channels as well as in-store, there are real opportunities for Australia’s retailers. Although online sales ….

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  • 5 ways to increase bricks-and-mortar loyalty

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  • Does your store marketing strategy need a spring clean?

    Summer is fast approaching, bringing retailers a host of traffic-driving opportunities: from pre-vacation shopping and families looking for leisure activities during the long holidays, to a rise in tourist numbers and the annual back-to-school retail rush. Each of these – and more – provide retail organisations with an opportunity to drive profitability through marketing activity.

    And bricks-and-mortar retailers have an opportunity to better leverage technology in order to more effectively measure the impact of their marketing campaigns. Therefore, to make the most of the summer spend, now is the time for them to spring clean their approach to store marketing, to ensure their strategy tracks and drives ROI for physical locations.

    Here are some areas that senior marketers should address, which will enable them to benchmark the strength of their campaigns in the store environment:

    Understand the key objectives

    The first ….

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  • When it comes to customer loyalty, is the store keeping pace with online?

    In the omnichannel retail environment, where digital and physical channels are interconnected, the consumer is spoilt for choice with where, how and with whom they shop. And their expectations across these channels continue to rise.

    This has made securing customer loyalty significantly more challenging for retailers. Market competition is intense, and even a single bad experience can be enough to push regular shoppers towards competitors.

    In order to cultivate customer longevity in this highly competitive environment, the retail loyalty market has exploded. In fact, market research forecasts that loyalty management spend will surpass $4.5 billion by 2021, according to ABI research.

    But while investment is increasing, many retailers are finding their loyalty schemes are more effective in nurturing customer retention and spend online than ….

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