• School’s out, store’s in

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  • Why the schedule matters for successful staffing

    You may be working hard to attract shoppers, satisfy their demands and drive conversions – but are you fully optimising the role your store associates play in this equation?

    Staff members are one of brick-and-mortar stores’ most valuable assets. In addition to making sure that the business is working effectively on an operational level, retail staff members are essential to customer service, as they provide shoppers with advice and reassurance that encourages them to make a transaction.

    But however strong a store team might be, it will not deliver optimum results unless its schedule and workload are built around a holistic understanding of shopper behaviour.

    Examining the effectiveness of your staff rota, and its ability to optimise the shopper-to-associate ratio (STAR) in your stores, can yield impressive results. McKinsey ….

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  • How are global multichannel shoppers using the store?

    Consumers are becoming less predictable; retailers can no longer rely on traditional behaviour assumptions to optimise their store estate performance.

    The influence of all channels – digital and physical – is shaping how, when and why shoppers use bricks-and-mortar stores to make a purchase. To understand the role of physical retail in a multichannel world, retailers need to understand how online and offline factors impact consumer traffic.

    ShopperTrak’s new trends report offers statistical insight into shopper behaviour across Q1 2017, and our findings reveal a number of interesting patterns:

    1. Consumer confidence is growing

    Despite general global uncertainties caused by political and economic influences, the good news is that consumer confidence continues to grow across the world.

    In India, this ….

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  • 3 pillars for measuring store performance

    The store is evolving fast. Today’s shopper often engages with brands through multiple buying channels, so it’s imperative for retailers to offer an in-store experience that provides strong customer service and a seamless connection, whatever their journey.

    The pace of this development is such that the traditional assessment models that are used to measure store performance have become overly narrow in scope. Consequently, the gaps between store metrics, KPIs and related performance improvement processes are growing by the day, causing retailers to lose sight of the operations that underpin their business.

    A New Store Excellence Scorecard from Tyco Retail Solutions, created in partnership with EKN Research, suggests a new model for measuring store performance, based on three core principles:

    1. Understanding ….

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  • Retail2020: The Changing Face of Retail

    It is clear bricks-and-mortar is evolving, not dying. The physical retail industry is realigning to meet changing shopper demands, to cater for new digital innovation, and to provide a seamless experience for customers across all trading channels.

    This movement is no secret; it’s a trend we’ve seen gain pace over the last few years. But the specifics of what it all means for retailers, and how their future businesses will look, is gradually becoming clearer.

    There is a drive within the sector to increase productivity, enhance store experiences, and to attract and retain the best staff for a new digitally-influenced shopping world. It’s an exciting process and one which presents huge opportunities for the sector.

    Journey to better jobs

    ShopperTrak joined the who’s who of the retail industry ….

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  • 5 ways to increase bricks-and-mortar loyalty

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