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Shopping mall tenants see turnover boost from advanced people counting tech

by ShopperTrak on 13-06-18

Today, retailers in well-managed shopping centres have a great new opportunity. Thanks to property owners investing in traffic tracking technology and data analytics solutions to power improvements to their sites, retailers are enjoying the knock-on benefit of rich insights that could help them boost conversions and turnover. ShopperTrak’s new report, Mall traffic data grows success in...

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Shopping malls still win using retail traffic data

by ShopperTrak on 13-06-18

The European shopping centre sector is celebrating a new landmark. Westfield London has just become the largest shopping centre in Europe, having cut the ribbon on phase one of its chic £600m extension this March. When all stages of the extension are complete, the centre will cover 2.6 million square foot — overshadowing existing mall giants Aviapark...

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Will Australian stores see a traffic dip this May?

by ShopperTrak on 26-04-18

Consumer confidence in Australia has been known to tumble in the wake of the Federal Government’s budget announcement, which for 2018, takes place on Tuesday 8 May. Inevitably, Australia’s stores are affected if the budget has a negative impact on consumers. ShopperTrak data shows that, dating back to 2013, every May there’s been a sharp...

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Blending data sets takes traffic insight to a new level

by ShopperTrak on 09-03-18

As the retail landscape adapts to ever-changing consumer behaviour, it’s no surprise that shopper traffic has become a crucial point of reference, one that retailers really can’t afford to miss. In an exclusive article for Retail Bulletin’s Future of Retail report, Amit Patil, Global Leader of Data Innovation Strategies at Tyco Retail Solutions, explains why...

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Article

What can retailers learn from Karneval 2018?

by ShopperTrak on 21-02-18

German Karneval goes by several different names — including Fasching, Fastnacht, and Fassenacht. It’s known throughout the world as a giant festival of fun, based on ancient local traditions. The season starts 52 days before Easter and ends with a week-long celebration before Ash Wednesday consisting of parties, fancy dress parades, balls, banquets and general...

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Les soldes d’hiver and the French art of traffic generation

by ShopperTrak on 19-01-18

The French tradition of holding mega sales throughout January and February — les soldes d’hiver — is a masterclass in traffic generation. The event jazzes up what can often be the gloomiest time of the year, and can give retailers a commercial boost when it’s needed most. Our advice for maximising sales and good sentiment...

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Article

How are global multichannel shoppers using the store?

by ShopperTrak on 26-06-17

Consumers are becoming less predictable; retailers can no longer rely on traditional behaviour assumptions to optimise their store estate performance. The influence of all channels – digital and physical – is shaping how, when and why shoppers use bricks-and-mortar stores to make a purchase. To understand the role of physical retail in a multichannel world,...

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The advantage of customer insight: discover more with ShopperTrak at EuroShop 2017

by ShopperTrak on 21-02-17

Following the acquisition of ShopperTrak by Tyco Retail Solutions, an unprecedented understanding of in-store shoppers is now available through the combined forces of ShopperTrak and TRS. To find out what’s in store, visit our stand at EuroShop 2017, which takes place in Dusseldorf, Germany on 5-9 March. Come find us in the Retail Technology section,...

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