The New Strand is a 407,000 square foot shopping centre located in Bootle, Merseyside. Known locally as The Strand, the centre opened in the 1960s. It houses 100 retailers and a 600 capacity car park. The Strand was acquired by Ellandi in 2014 and is managed by Savills. The new owners have completely overhauled the brand and the centre’s website in order to drive footfall and reduce the number of vacant units. Plans are now underway to update the exterior of the centre, improve accessibility and introduce new retailers and leisure facilities. retail analytics case study The Strand Shopping Centre has always placed a high value on monitoring traffic patterns. During 2015, however – after the management of the centre was taken over by Savills – a decision was made to overhaul the existing system, which had been in place for a number of years. To download the full case study, please fill your details in the form on the right.