5 Ways to Enhance Shopping Experience Using Location-Based Analytics


To get shoppers to buy, retailers need to understand their consumers and create a unique and compelling shopping experience.

Ask most retailers if they know how many people visited their website and they will probably have a reasonably detailed grasp of who visited, what they did while on the site and if the visitor became a buyer.

With location-based analytics, retailers have full visibility into where their customers go, how long they stay, and whether or not they come back. This consumer insight gives retailers the opportunity to better understand their consumers and to drive traffic, conversion, and transaction size. Additionally, location-based analytics help retailers refine store operations, marketing, and merchandising activities to generate more revenue and greater awareness in the mind of the consumer.

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