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Digging deeper: How to take your traffic data further

by ShopperTrak on 20-08-19

Here we uncover encouraging evidence that innovation in retail is impressing shoppers. Two thirds (66%) of consumers believe retail technology has improved the in-store experience, according to a new study by the National Retail Federation (NRF). Meanwhile, Forbes has cited 2019 as the year that the retail sector will master data science – in particular...

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Article

The health and beauty renaissance: How store tech integrates the online and offline experience

by ShopperTrak on 12-08-19

Health and beauty retail has undergone a stunning make-over in recent years. As our recent eBook illustrates, the sector has embraced experiential, omnichannel retail, to the delight of shoppers around the world who are benefiting from technological innovations and creative offers across all channels. At the beating heart of this renaissance is recognition that a...

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Article

The 4 retail functions that thrive on shopper traffic data

by ShopperTrak on 19-07-19

Shopper traffic data gathered from stores and shopping centres enables functions across the entire retail enterprise to perform more effectively. So who should be using this valuable source of business intelligence, and what can they hope to gain from it? Our new report Data hungry retail: Who needs footfall data and why? explores in depth...

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Article

Back to school 2019: Predicted peak shopping days in Europe

by ShopperTrak on 19-07-19

Back to school is one of the busiest seasonal shopping events in Europe. Parents collectively part with billions of euros, preparing their children for the new academic year. Goods from school uniforms to stationery are in high demand, and shops see traffic uplifts on key days as the long summer holidays draw to an end....

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Article

Shopping centre data analytics – quick wins from counting at store level

by ShopperTrak on 28-11-18

Europe’s shopping centres bring joy to millions of consumers. From the adventure-oriented Puerto Venecia in Spain, to the cool ambience of Kanyon in Istanbul, these are places where shopping and sociability go hand in hand. It’s a competitive market though, and mall owners and operators know they must constantly raise the bar to retain vital...

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Article

Store events: That’s Retailtainment!

by ShopperTrak on 21-11-18

Soaring temperatures across Europe this summer prompted some intriguing retail plays. K-Supermarket in Finland, for example, invited 100 customers to spend the night at its air-conditioned store in Helsinki to escape the heat. Consumers needing to cool down and get away from the muggy nights were invited to stay overnight at the store, and to...

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Article

New ways to shine in-store using traffic insight

by ShopperTrak on 13-11-18

Australians were able to shop Amazon Prime Day for the first time this July. However the web giant’s annual flash sale faced serious competition from Australian online shopping market leader eBay, which launched its own site-wide sales event to compete with its new competitor. Whether or not Australian Prime Day proved a success, it’s clear...

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Article

MAPIC 2018 explores ‘physical in the age of digital’

by ShopperTrak on 31-10-18

Each November the retail property industry gathers in Cannes for MAPIC, the leading international retail real estate event.  This year the giant show will run from 14th to 16th November, with a conference agenda designed to tackle the biggest issue facing retail today: Physical in the age of digital. Nathalie Depetro, Director of MAPIC says...

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