The Euros 2016 will be remembered as a great sporting tournament, and as a high point in what has been a difficult year for the host and finalist France. There were also surprises, with both Iceland and Wales delighting football fans in unexpectedly reaching the quarter and semi-finals respectively.
In fact, Iceland set a new record in TV viewing figures, as 99.8% of the nation’s population watched the team’s historic win over England. It is clear that many fans across the 24 countries were glued to their screens, or even travelling to France to attend matches. So what impact did what was happening on the pitch have on stores and shopping centres?
We’ve crunched the numbers to share some of the retail highlights of what was a remarkable sporting event.
Retail success for the host nation
Once again there was a big retail pay off for the hosts. Despite fears over flooding and security, France pulled off a big success ….