• World Cup 2018: What’s the traffic impact?

    Russia’s President Vladimir Putin is hoping FIFA World Cup 2018 (June 14th to July 15th) will showcase Russia as a global superpower, and attract tourists and shopper spend to invigorate the economy.  While benefits to retail and the hospitality sectors in Russia are all but guaranteed, will there be commercial wins for the rest of the world as fans scramble to catch the action? Specifically, how can retailers maximise the opportunities Russia 2018 presents?

    A great deal depends on how well individual teams perform. Being knocked out in the early group stage will lessen the likelihood of retail traffic and sales spikes for stores selling World Cup-related product, because interest in watching matches drops off when teams bomb. That said, our data from World Cup 2014 shows that the day after a European national team was knocked out, general retail traffic was up +3.41% on the average – the silver lining of national humiliation ….

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  • Shopping mall tenants see turnover boost from advanced people counting tech

    Today, retailers in well-managed shopping centres have a great new opportunity. Thanks to property owners investing in traffic tracking technology and data analytics solutions to power improvements to their sites, retailers are enjoying the knock-on benefit of rich insights that could help them boost conversions and turnover.

    ShopperTrak’s new report, Mall traffic data grows success in Europe, explains the opportunities in more detail. It addresses the changing market for malls in Europe, showing how mall operators are adapting their offer for the modern consumer, and are learning how to use traffic data to drive their own profitability and better support retail tenants.

    Traffic data benefiting mall tenants

    Naturally the trend for updating, extending, refurbing and reconfiguring European ….

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  • Shopping malls still win using retail traffic data

    The European shopping centre sector is celebrating a new landmark. Westfield London has just become the largest shopping centre in Europe, having cut the ribbon on phase one of its chic £600m extension this March. When all stages of the extension are complete, the centre will cover 2.6 million square foot — overshadowing existing mall giants Aviapark in Moscow, and the Westgate shopping city in Zagreb. Fully embracing ‘experiential retailing’ Westfield London’s larger footprint has allowed it to become “a place to shop, to do, and learn,” according to Retail Week magazine.

    Extensions like this are being undertaken across Europe as the mature mall market responds to changing consumer needs and expectations. Landlords are investing in upgrades and refurbishments to keep interest in physical shopping alive, often factoring in more social space for dining, events and leisure activities, to ….

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  • ShopperTrak will be championing innovation at MAPIC 2017

    This November 15th to 17th at MAPIC 2017, the big focus is on how innovative solutions and technologies are working to make retail destinations more attractive. This is something we at ShopperTrak are truly passionate about, so we’re delighted to be attending, and able to showcase the very latest in global retail intelligence.

    With our technology, we provide retailers with intelligence about customer behaviour that will help them shape the look, feel and flow of their stores. And we’ll give them the tools to maximise the profitability of every inch of the retail space they own.

    Over in Cannes, we’ll be at the same stand as last year – R7C24 – with ShopperTrak representatives on hand to discuss how we empower retailers and shopping centres worldwide to optimise shopping experiences and improve profitability through data-driven insights.

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  • Lifestyle retail: the changing role of the European shopping centre

    Shopping centres aren’t able to offer endless aisles and limitless choice, as the digital world so often does. Instead, their USP is the ability to deliver engaging lifestyle experiences. They have the power to reclaim physical shopping as fun and, in doing so, innovative shopping centres are driving sales and helping retailers build enthusiastic new fan bases.

    “To remain relevant, shopping centres must offer a unique experience and are repositioning themselves as community hubs, lifestyle centres or vast, glitzy entertainment complexes,” noted Euromonitor’s 2016 report, The Reinvention of the Mall.

    Centre owners recognise the possibilities of what Nielsen termed ‘shoppertainment’, which puts retail at the heart of the consumer’s leisure activities. Late-night shopping, discount extravaganzas, ….

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  • How can retailers better understand the in-store customer journey?

    Gut instinct about what your customers really want in store should no longer be driving your business decisions – instead, science will be the key driver of retail success in the coming decades.

    Yes, all the technology is here, and based on the deep-level accuracy that retail intelligence tools can provide, retailers are on the cusp of delighting customers with incredible in-store experiences and customer service. The trick is converting data into that all-important retail stardust – insight. Once you have it, you’ll know what will drive conversions and what won’t.

    For instance, forward-thinking retailers not only analyse shopper traffic trends and additional data at a macro level in the head office, but also use it to inform store managers, allowing them to plan sales activity, schedule workloads, and assign tasks based on anticipated visits.

    Insights into customer shopping ….

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