During the Rio Olympics, brands and retailers across the globe will be looking to maximise on sales with marketing and promotions around the event. Given that the opening ceremony was watched by 70% of the global population in 2008 and 72% in 2012, it is fair to say that there is significant interest in the games from consumers around the world.
Not only are star athletes quickly snapped up in sponsorship deals, most national teams have a host of retail and hospitality partnerships. Alongside this, consumers are quickly caught up in the spirit of the games, encouraging spend in areas including technology, sports equipment, food and beverages.
So, how can retailers and shopping centres tap into Olympic and Paralympic excitement to increase shopper spending? Following on from our previous blog, Rio Olympics – the home retail opportunity, we examined ….