ResourcesBlogs
Article

NRF 2015: stores still reign, but retailers need to up their game (WATCH OUR VIDEO)

by ShopperTrak on 26-01-15

The majority of consumers still want to shop in-store, but bringing digital into the bricks and mortar experience is now critical for retailers – that was the fundamental message at NRF’s Big Show 2015. Blending shoppers’ love for technology with their desire to visit a store is not a new theme, but the difference at...

Read More
Article

Your Guide To: Uncovering Amazing Customer Potential in 2015

by ShopperTrak on 02-12-14

There have been many challenges for retailers and shopping centres in 2014, not least making sense of the overwhelming stream of information we can now gather about shoppers. Retail today can be a classic case of not seeing the wood for the trees; customers leave a fingerprint wherever they travel, but bringing this information into...

Read More
Article

Black Friday isn’t just an online phenomenon, and offline opportunities are growing fast

by ShopperTrak on 02-12-14

Black Friday has long been a promotional phenomenon in the USA, but now the sales event is going global – and not just for online retailers. Started in the States as a means to kick-start Christmas sales, Black Friday is now one of the busiest retail events of the year. Indeed, Time Inc. notes that...

Read More
Article

Are retailers sleepwalking into a Christmas click and collect crisis?

by ShopperTrak on 02-12-14

Forget next day delivery – this festive season, more shoppers than ever will turn to click and collect for a convenient Christmas. But are retailers prepared for this onslaught of cross-channel activity? According to Verdict, click and collect will represent 12% of this year’s online spending in the UK alone. With the average ‘click and...

Read More
1 2 10 11 12 13