Instore Analytics for Internal Benchmarking

in-store internal benchmarkingWhen retailers begin using traffic, there are several important questions that need to be answered:

  • Which are my top performing stores?
  • Where do I have the most opportunity for improvement?
  • What should my target conversion rate be?
  • Where should I focus my marketing efforts?

The ShopperTrak Store Performance Matrix enables retailers to answers these questions by considering two critical components that affect same-store sales: Traffic and Conversion. Improving same-store sales is an initiative that almost every retailer, as well as an important metric used by financial analysts in determining the strength of the company. Please fill in the form to the right of this page and we will email you the ‘Store Analytics: Internal Benchmarking’ eBook.