Knowledge is Power
Make the best operational, marketing and staffing decisions through insights into shopper traffic, behaviour and conversions.
Retail is a competitive, fast-moving sector, driven by constantly changing shopper behaviour. It’s more important than ever that retailers see what is taking place within their stores, and react quickly – for retailers and retail property owners, customer insight is a vital tool for competitive advantage.
The ShopperTrak Analytics suite scientifically monitors and measures shopper traffic, behaviour and conversion data. This provides valuable insight into where retail organisations can improve their marketing, operational and staffing strategies, to deliver the most profitable results.
Through a cloud-based, customisable platform, ShopperTrak gives retailers and retail property owners a detailed, real-time view of shopper behaviour – including how many people enter the store, where and when they shop, the route they take, how long they spend in-store, and what they spend.
By incorporating broader market and operational data, the ShopperTrak Analytics suite solution delivers a comprehensive picture of where retail businesses can effectively deploy their resources to meet shopper demand and more rapidly generate higher revenues.