ResourcesTrends

GLOBAL RETAIL TRAFFIC TRENDS DATA

ShopperTrak’s Global Retail Traffic Index – the pioneering
barometer of consumer footfall.

Australia Retail Statistics

Footfall into Australian stores held steady in August with a +0.3% uplift achieved Year-on-Year, while Month-on-Month traffic fell -9.2%.

August MoM traffic has been down significantly since 2016. As the Australian financial year ends on 30th June, many retailers have sales during June and July to welcome in the new year. Once these conclude, traffic tends to takes a dip in August. Australia has experienced its 12th driest winter on record, which is causing problems for farmers and could influence food prices in the coming months. However, there are positives. As reported in early September, Australia’s Q2 GDP growth proved stronger than expected and advanced 0.9% that quarter.

Busiest Day   Saturday 18th August  

Slowest Day   Monday 30th July

Sources: Trading Economics, Guardian

 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
August
2018
-9.20.3
July
2018
-4.4-3.6
June
2018
6.3-3.7
May
2018
-9.9-0.8
April
2018
11.62.6
March
2018
-2.1-6.5
February
2018
19.70.7
January
2018
-42.5-10.7
December
2017
53.2-1.7
November
2017
4.60.1
October
2017
-6.4-2.5
September
2017
7.0-6.0
 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
Retail Sales
MONTH ON MONTH
% change
Consumer Confidence
MONTH ON MONTH
% change
February
2018
19.70.70.4-2.3
January
2018
-42.5-10.70.31.8
December
2017
53.2-1.70.33.6
November
2017
4.60.10.2-1.7
October
2017
-6.4-2.50.23.6
September
2017
7.0-6.00.12.5

China Retail Statistics

Chinese New Year on February 16th will have caused a traffic drop as millions of Chinese enjoyed family reunions and overseas trips on this ‘spring holiday’, rather than shopping locally. Preparations for this in late January probably contribute to the MoM traffic drop, while the YoY traffic dip can be attributed to the fact that 2017 Chinese New Year fell in late January, with February 2017 benefiting from people spending their red packet money.

China is expected to see retail sales of consumer goods expand about 10% to exceed 40 trillion yuan ($US 6.38 trillion) this year, according to a report from China Council for the Promotion of International Trade.

Sources: Reuters, ChinaOrg

 Retail Sales
MONTH ON MONTH
% change
Consumer Confidence
MONTH ON MONTH
Points
August
2018
0.00.0
July
2018
0.00.0
June
2018
0.00.0
May
2018
0.30.0
April
2018
0.7-0.4
March
2018
0.7-1.4
February
2018
0.81.4
January
2018
0.71.1
December
2017
6.00.8
November
2017
0.8-2.1
October
2017
0.73.5
September
2017
0.80.0
 Retail Sales
MONTH ON MONTH
% change
Consumer Confidence
MONTH ON MONTH
Points
#REF!#REF!
February
2018
0.81.40.61.2
January
2018
0.71.10.50.6
December
2017
6.00.80.50.3
November
2017
0.8-2.10.50.0
October
2017
0.73.50.50.1
September
2017
0.80.00.50.4

France Retail Statistics

August, with its Back to School (BTS) season, delivered good news for French retailers with a +4.2% Month-on-Month uplift, and YoY traffic also up +2.4%. As Europe’s heatwave receded during the month, it seems shopping conditions were ideal for BTS purchasing.

This good performance also suggests bricks and mortar retailers’ efforts to compete against online players is paying off. France online retail sales rose 14.4% in Q2 according to the country’s e-commerce federation (Fevad), but Reuters reports that traditional retailers like Carrefour have worked hard to improve their store offers and retain traffic. They are accelerating their own digital offerings, and forming strong purchasing alliances to compete on price.

Busiest Day   Friday 31th August

Slowest Day   Sunday 26th August  

Sources: Trading Economics, Reuters

 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
August
2018
4.22.4
July
2018
-11.6-5.9
June
2018
10.3-2.4
May
2018
13.0-1.8
April
2018
-12.6-4.7
March
2018
-2.4-1.1
February
2018
-8.5-2.1
January
2018
-30.6-6.7
December
2017
23.5-5.9
November
2017
20.20.7
October
2017
-5.3-5.5
September
2017
17.32.7
 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
#REF!#REF!
February
2018
-8.5-2.10.0-0.7
January
2018
-30.6-6.70.6-3.7
December
2017
23.5-5.9-1.20.4
November
2017
20.20.72.85.7
October
2017
-5.3-5.5-1.13.2
September
2017
17.32.72.6-2.5

Germany Retail Statistics

Germany recovered its retail footfall traffic in August as the punishing summer temperatures gradually receded, and special Sunday shopping days — Verkaufsoffener Sonntag — gave reason to visit stores in some cities. However violent storms mid-month still affected consumer activities in many areas.

Following an unseasonably quiet July in stores, August achieved a +7.7% uplift in Month-on-Month traffic, while YoY traffic was flat. The second week of August particularly performed well, thanks to Back to School shopping trips. Germany’s economy accelerated in the second quarter and looking ahead, German retailers should benefit from robust world trade, business investment, and a stable jobs market.

Busiest Day   Saturday 25nd August

Slowest Day   Sunday 26rd August

Sources: OECD, FocusEconomics

 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
August
2018
7.7-1.0
July
2018
-8.7-10.6
June
2018
9.9-2.5
May
2018
-3.9-15.2
April
2018
-14.7-16.9
March
2018
-6.8-1.2
February
2018
-3.8-2.4
January
2018
-12.8-4.5
December
2017
6.8-1.5
November
2017
29.4-6.3
October
2017
-26.1-14.4
September
2017
40.04.9
 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
#REF!#REF!
February
2018
-3.8-2.40.0-1.0
January
2018
-12.8-4.50.01.7
December
2017
6.8-1.5-1.0-1.9
November
2017
29.4-6.32.80.5
October
2017
-26.1-14.4-1.57.3
September
2017
40.04.91.00.1

Hong Kong Retail Statistics

Hong Kong retailers saw a -6.4% reduction in traffic MoM in August, on the back of July’s buoyant performance. However, a +0.4% YoY uplift was achieved, leaving HK traffic up +1.2 for the Year to Date – the best YTD outcome in our global sample.

Traffic growth in Hong Kong is largely fuelled by tourists from mainland China enjoying the vibrant Hong Kong retail scene. The Hong Kong Retail Management Association reported 13% first half sales growth for the retail sector, confirming that shoppers spent HK$248 billion between January and June, up a healthy 13.4% YoY.

Busiest Day   Friday 3th August

Slowest Day   Sunday 17rd August

Sources: Reuters, SCMP

 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
August
2018
-6.40.4
July
2018
0.2-1.0
June
2018
3.60.3
May
2018
5.13.9
April
2018
-9.8-0.4
March
2018
-6.0-1.6
February
2018
8.24.0
January
2018
-0.34.5
December
2017
-1.83.5
November
2017
8.02.6
October
2017
2.3-
September
2017
10.63.7
 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
August
2018
-6.40.4
July
2018
0.2-1.0
June
2018
3.60.3
May
2018
5.13.9
April
2018
-9.8-0.4
March
2018
-6.0-1.6
February
2018
8.24.0
January
2018
-0.34.5
December
2017
-1.83.5
November
2017
8.02.6
October
2017
2.3-
September
2017
10.63.7

India Retail Statistics

India’s YoY traffic rose again in August by an impressive +3.1%, building on July’s +0.4% growth, although MoM traffic decreased marginally (-0.2%), leaving the Year to Date figure at +0.1%.

Indian retail continues to mature, to meet the needs of middle class consumers. In August the wait was finally over for Indian shoppers keen to experience IKEA’s world of flat pack furniture, thanks to the opening of IKEA’s first Indian outlet in Hyderabad. Other recent international arrivals include Walmart, Gap, Decathlon, Superdry, Hamleys and Mango.

Busiest Day   Wednesday 15th August

Slowest Day   Tuesday 7thth August

Sources: Times of India India Retailing

 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
August
2018
-0.23.1
July
2018
-5.00.4
June
2018
6.02.7
May
2018
5.7-4.4
April
2018
1.6-1.0
March
2018
0.52.3
February
2018
-9.2-0.8
January
2018
-5.7-1.5
December
2017
24.6-4.4
November
2017
-8.9-3.8
October
2017
--
September
2017
-6.03.1
 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
#REF!#REF!
February
2018
-9.2-0.80.0-3.6
January
2018
-5.7-1.50.01.5
December
2017
24.6-4.40.03.3
November
2017
-8.9-3.8-2.9
October
2017
----0.5
September
2017
-6.03.1-0.8

Ireland Retail Statistics

Irish retailers drew the crowds again in August, with footfall up +4.5%, building on an excellent +4.8% July uplift. There was also a welcome YoY rise of +0.9%. Busy Back to School trading, good weather and tourism are likely to have driven this shopper activity.
Merrion Capital economists say that while retail sales in Ireland have been slightly erratic month by month in 2018, the “underlying trend is positive” thanks to improved employment levels and higher consumer confidence.

Busiest Day   Friday 24th August

Slowest Day   Sunday 5th August

Sources: Irish Independent, Retail Ireland

 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
August
2018
0.4-0.8
July
2018
4.2-0.3
June
2018
2.6-1.0
May
2018
3.0-3.0
April
2018
6.1-3.2
March
2018
-10.6-7.7
February
2018
-0.7-2.8
January
2018
-28.2-3.8
December
2017
12.11.6
November
2017
11.9-0.1
October
2017
4.6-2.6
September
2017
-3.51.3
 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
#REF!#REF!
February
2018
-0.7-2.80.00.3
January
2018
-28.2-3.80.02.3
December
2017
12.11.64.00.9
November
2017
11.9-0.1-0.7-0.4
October
2017
4.6-2.61.40.0
September
2017
-3.51.31.0-5.1

Italy Retail Statistics

Italy’s July shopper footfall was bolstered by summer sales season, and this proved hard to match in August. Traffic subsided -6.8% Month-on-Month. An increase of +2.7% YoY is encouraging though, and better reflects Italy’s advancing levels of consumer confidence and unemployment.

With the heatwave behind them, Italian retailers will need to inspire ongoing shopper spend with outstanding autumn ranges and traffic-driving marketing, to counteract the Year to Date shortfall — currently down -2.7%.

Busiest Day   Sunday 19th August

Slowest Day   Thursday 8th August

Sources: Italy Explained, Trading Economics

 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
August
2018
-6.32.7
July
2018
18.0-5.9
June
2018
-0.9-0.4
May
2018
1.4-1.7
April
2018
-1.9-6.3
March
2018
-6.36.1
February
2018
0.8-0.7
January
2018
-24.8-12.6
December
2017
16.52.7
November
2017
5.60.9
October
2017
-6.6-8.8
September
2017
15.54.7
 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
#REF!#REF!
February
2018
0.8-0.70.0-1.7
January
2018
-24.8-12.6-0.20.2
December
2017
16.52.70.83.0
November
2017
5.60.9-1.0-0.7
October
2017
-6.6-8.80.6-3.1
September
2017
15.54.70.012.3

Japan Retail Statistics

Storms, landslides and flooding in parts of Japan are likely to have hampered normal shopping activities into August, explaining the -7.1% Year-on-Year traffic decline. MoM, a +3% uplift was achieved, building on July’s very weak comparable.

Natural disasters aside, retailers will be heartened that the Japanese economy grew at a robust annual rate of 3% in Q2, according to revised government data, on the back of healthy capital spending. Junichi Makino, chief economist at SMBC Nikko Securities, said this recovery momentum will likely hold steady, as industry investment continues and consumer spending holds up. US President Donald Trump’s tariff policies so far appear to have had a minimal impact.

Sources: CNN, Japan Today

 

 Retail Sales
MONTH ON MONTH
% change
Consumer Confidence
MONTH ON MONTH
% change
August
2018
0.00.0
July
2018
0.00.0
June
2018
0.00.0
May
2018
0.00.7
April
2018
4.6-1.0
March
2018
2.20.4
February
2018
3.3-0.7
January
2018
5.20.4
December
2017
5.90.0
November
2017
4.60.1
October
2017
3.40.1
September
2017
3.50.4
 Retail Sales
MONTH ON MONTH
% change
Consumer Confidence
MONTH ON MONTH
% change
#REF!#REF!
February
2018
3.3-0.70.00.1
January
2018
5.20.4-6.60.4
December
2017
5.90.02.90.2
November
2017
4.60.10.50.7
October
2017
3.40.10.50.0
September
2017
3.50.42.10.0

Poland Retail Statistics

Shopper traffic increased +2.3% MoM in August, with Polish consumers heading back into stores as the oppressive European heatwave subsided. Year-on-Year there was a marginal drop in visitors of -3.3%. (YoY traffic comparisons are generally negative in 2018 as a result of Sunday trading restrictions not being in place a year ago.)

Interest in retail property investment in Poland remains high because of the strong potential rental growth for shopping centres in the country, says property firm JLL. Record-low unemployment and healthy wage growth in Poland should continue to benefit retailers in H2 2018.

Busiest Day   Tuesday 14th August

Slowest Day   Wednesday 15th August

Sources: Trading Economics, JLL

 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
August
2018
2.3-3.3
July
2018
-2.1-6.8
June
2018
2.7-4.2
May
2018
9.42.2
April
2018
-15.8-2.1
March
2018
-8.4-5.1
February
2018
20.3-2.6
January
2018
5.4-2.7
December
2017
-15.8-6.7
November
2017
-11.2-4.6
October
2017
3.7-2.8
September
2017
13.22.4
 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
#REF!#REF!
February
2018
20.3-2.60.00.2
January
2018
5.4-2.70.22.2
December
2017
-15.8-6.71.65.0
November
2017
-11.2-4.60.2-2.4
October
2017
3.7-2.80.8-3.1
September
2017
13.22.4-0.74.7

Portugal Retail Statistics

Portuguese retailers continue to enjoy good trading conditions with Month-on-Month traffic up +3.9% for August, and Year to Date traffic only marginally in negative territory (-0.4%) as H2 progresses towards peak.

YoY footfall was down -2.3% in August, but stores and shopping centre owners can be reassured by high consumer confidence, a robust labour market, and ongoing GDP growth. Physical retail should see traffic growth in the coming months, so long as stores attract shoppers with service, competitive prices and memorable customer experiences.

Busiest Day   Sunday 5thst August

Slowest Day   Thursday 23rd August

Sources: BBC, Trading Economics

 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
August
2018
3.9-2.3
July
2018
8.4-3.2
June
2018
-2.9-0.8
May
2018
2.4-0.3
April
2018
1.7-2.9
March
2018
-2.0-0.3
February
2018
-12.80.5
January
2018
-8.46.4
December
2017
20.14.2
November
2017
2.32.2
October
2017
-7.9-2.1
September
2017
-3.20.5
 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
#REF!#REF!
February
2018
-12.80.50.02.2
January
2018
-8.46.40.4-1.3
December
2017
20.14.23.8-5.4
November
2017
2.32.2-2.0-0.9
October
2017
-7.9-2.11.14.7
September
2017
-3.20.5-1.2-0.8

Spain Retail Statistics

Spain traffic remains strong thanks to tourism keeping momentum going. After July’s +16.1% Month-on-Month traffic surge, an August dip of -3% is unsurprising. Year-on-Year traffic was up +1.4%, suggesting a healthy Q3 for Spanish retailers.

The purchasing power of Spanish households continues to increase as the unemployment rate reduces and economic growth strengthens, and this is supporting a healthy retail property market, according to the latest Knight Frank report on retailing in Spain.

Busiest Day   Thursday 9th August

Slowest Day   Sunday 19th August

Sources: The Local, Knight Frank

 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
August
2018
-3.01.4
July
2018
16.1-2.3
June
2018
-2.7-3.5
May
2018
1.7-0.8
April
2018
-0.9-1.8
March
2018
-1.8-0.4
February
2018
-25.81.0
January
2018
6.8-0.3
December
2017
19.36.3
November
2017
7.01.7
October
2017
-4.3-3.2
September
2017
-3.41.7
 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
#REF!#REF!
February
2018
-25.81.00.00.2
January
2018
6.8-0.3-0.83.4
December
2017
19.36.31.81.9
November
2017
7.01.7-1.8-3.1
October
2017
-4.3-3.20.6-2.0
September
2017
-3.41.70.9-2.4

Switzerland Retail Statistics

Swiss retail traffic held steady in August after July’s bumper performance. Month-on-Month traffic edged down -0.4% and Year-on-Year traffic was flat, leaving the Year to Date figure at -0.8%.

Switzerland’s retailers have everything to play for in the coming months, with domestic spending power in good shape. The economy expanded more-than-expected in the second quarter according to the State Secretariat for Economic Affairs.

Busiest Day   Saturday 25th August

Slowest Day   Sunday 12th August

Sources:  Trading Economics, LSE.co.uk

 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
August
2018
-0.4-0.2
July
2018
-5.50.1
June
2018
3.1-2.5
May
2018
-9.6-4.4
April
2018
2.00.9
March
2018
-2.33.4
February
2018
0.71.2
January
2018
-14.1-6.0
December
2017
5.62.8
November
2017
12.3-0.7
October
2017
1.5-5.9
September
2017
9.60.8
 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
#REF!#REF!
February
2018
0.71.20.00.4
January
2018
-14.1-6.0-0.4-
December
2017
5.62.81.9-
November
2017
12.3-0.7-1.2-
October
2017
1.5-5.90.53.0
September
2017
9.60.80.31.6

UK Retail Statistics

Fine weather, Bank Holiday shopping and Back to School activity successfully drove a +2.1% Month-on-Month traffic increase in August, building on July traffic growth, but Year-on-Year traffic declined -2.8% most likely due to wider economic pressures.

Rising interest rates and subdued wage growth have meant shoppers have little spare money to spend on fashion or homewares, contributing to declines in underlying sales in these key sectors, says advisory firm BDO.

Sources: The Guardian

Busiest Day   Saturday 25th August

Slowest Day   Sunday 26th August 

 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
August
2018
2.1-2.8
July
2018
2.2-4.0
June
2018
2.7-2.6
May
2018
-3.5-2.6
April
2018
2.1-1.5
March
2018
-1.8-7.2
February
2018
0.4-2.2
January
2018
-22.5-3.1
December
2017
14.7-3.7
November
2017
6.1-2.3
October
2017
2.1-4.0
September
2017
0.2-1.9
 Footfall
MONTH ON MONTH
% change
Footfall
YEAR ON YEAR
% change
#REF!#REF!
February
2018
0.4-2.20.0-0.3
January
2018
-22.5-3.10.10.5
December
2017
14.7-3.7-1.42.1
November
2017
6.1-2.33.2-0.5
October
2017
2.1-4.0-0.8-2.3
September
2017
0.2-1.9-2.85.2
 Retail Sales
MONTH ON MONTH
% change
Consumer Sentiment
MONTH ON MONTH
Points
August
2018
0.00.0
July
2018
0.00.0
June
2018
0.00.0
May
2018
0.0-0.8
April
2018
0.0-2.6
March
2018
0.81.7
February
2018
0.14.0
January
2018
0.7-3.2
December
2017
0.2-2.6
November
2017
--
October
2017
0.1-2.9
September
2017
1.3-1.7
 Retail Sales
MONTH ON MONTH
% change
Consumer Sentiment
MONTH ON MONTH
Points
#REF!#REF!
February
2018
0.14.00.00.2
January
2018
0.7-3.20.00.5
December
2017
0.2-2.60.00.2
November
2017
----
October
2017
0.1-2.9-0.10.1
September
2017
1.3-1.7-0.20.6