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How can retail footfall insights benefit marketing decision makers?

by ShopperTrak on 18-01-16

It’s an interesting time to be a marketer in the retail sector. In some respects, fortunes are prosperous – compared to just a few years ago, disposable income is high, while the consumer is pushing engagement in new and interesting directions. However, with industry competition intense, and margins under pressure, every penny of marketing spend...

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5 New Year’s resolutions every retail business should make for 2016

by ShopperTrak on 18-01-16

Despite a few twists and turns along the way, it’s been a positive year for many retail markets, with consumer confidence increasing and retail footfall rising with it. However, there’s always room for improvement, and the start of a new year is the perfect time to put some longer term growth objectives in place. In...

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FootFall predictions: how will retail in Australia change in 2016?

by ShopperTrak on 18-01-16

The retail industry moves in unexpected ways, and sometimes retail organizations can get caught off guard as a result. However, there are often indicators as to how consumer behaviour will evolve, which retailers and shopping centres can use to manage the impact. To discover how Australia retail evolve in 2016 and help businesses prepare, we...

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When will Christmas shopping fever reach its 2015 peak?

by ShopperTrak on 15-12-15

The Christmas spirit is turning to stress for many consumers across the globe, who are rapidly realising that they’re not quite ready for this year’s festive celebrations. Up until now, we’ve seen much of the preparations take place online, but as Christmas Day looms closer, bricks-and-mortar will supersede ecommerce as the main shopping channel. However,...

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Christmas shopping trends: predictions for 2015

by ShopperTrak on 26-10-15

It’s the most wonderful time of the year for retail; the holiday season is just around the corner. However, this ultra-busy trading period is not without its pressures and challenges. Here, we look at some of this year’s anticipated shopping trends and retail traffic drivers, and how retailers and shopping centres must optimise their strategy...

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How does the news agenda affect retail footfall?

by ShopperTrak on 14-08-15

They say life’s what happens when you’re making other plans, and that’s definitely true in retail. Carefully orchestrated promotions and strategic decisions made months in advance can be scuppered at the 11th hour by unfolding news events. How much do spontaneous political, social and cultural occurrences impact retail footfall? We take a look at some...

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Location, location, location – how to make every inch of retail space drive profit

by ShopperTrak on 29-07-15

As an industry, we talk extensively about what location-based technology can do for customer marketing and promotions – Bluetooth beacons, mobile push notifications and the like. However, there’s been less discussion about the role of location in understanding customer behaviour better, before we start targeting them with special offers. People counting is far from a...

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FootFall acquisition by Tyco Retail Solutions opens up a new world of opportunities

by ShopperTrak on 21-07-15

We are all very excited by the opportunity of working within Tyco, which has significant retail expertise, investment strength, and a global delivery capability. Meanwhile, FootFall has clearly been recognised for its global footprint through its FootFall Index, as well as through its national and regional teams that are delivering value to retailers and shopping...

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