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Great eggspectations: what will Easter weekend hold for the European retail sector?

by ShopperTrak on 17-03-15

The shelves are lined with chocolate eggs, fluffy chicks and greeting cards, which can only mean one thing: Easter’s on its way. Traditionally the first major shopping period of the year, retailers and shopping centres are ramping up their promotions to maximise profits over Easter weekend. What should these businesses ‘eggspect’ this year? One of...

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Retailers, raise your glass! St Patrick’s Day to bring global shopping boom

by ShopperTrak on 13-03-15

St Patrick’s Day is well known for its festivities, and this year’s celebrations are set to cause a sharp uplift in retail traffic – not just in the UK and Ireland. The global popularity of Ireland’s patron saint day has soared in recent years, with countries from Germany to Japan holding parades and throwing parties...

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Why data alone can’t drive retail profits

by ShopperTrak on 12-03-15

The car without fuel: why data alone can’t drive retail profits Picture this: you’re considering purchasing a new car. Your vehicle of choice is sleek, smart, beautiful and has the latest technology built in. Although there is one catch, and it’s a biggie: It has no fuel tank and therefore doesn’t drive. It’s still a...

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China’s national celebrations are growing in global importance

by ShopperTrak on 24-02-15

Last week marked the start of the Year of the Goat or Sheep – creatures synonymous with shy, mild-mannered personality traits. However, the impact of this year’s celebrations was anything but shy, with Chinese New Year making bigger waves globally than ever before. The global spread of Chinese culture was certainly evident in images of...

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DOWNLOAD OUR LATEST EUROSHOPPER TRENDS REPORT : Q4 2014

by ShopperTrak on 12-02-15

The results are in for FootFall’s Q4 EuroShopper Trends Report. In Quarter 1 2014, we saw an increase in smartphone usage negatively impacting retail footfall, while the World Cup affected consumer activity in Quarter 2.In Quarter 3, several regions gained in confidence, which increased both footfall and retail sales. However, economic uncertainty within the Eurozone...

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The power of love: how retailers and shopping centres can court customers this Valentine’s Day

by ShopperTrak on 10-02-15

The power of love: how retailers and shopping centres can court customers this Valentine’s Day Love it or hate it, you can’t escape the fact that Valentine’s Day is fast approaching. For the romantic proportion of the world’s population, this is an opportunity to express emotions with a card, flowers or a gift. For retailers...

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NRF 2015: stores still reign, but retailers need to up their game (WATCH OUR VIDEO)

by ShopperTrak on 26-01-15

The majority of consumers still want to shop in-store, but bringing digital into the bricks and mortar experience is now critical for retailers – that was the fundamental message at NRF’s Big Show 2015. Blending shoppers’ love for technology with their desire to visit a store is not a new theme, but the difference at...

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