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Blending data sets takes traffic insight to a new level

by ShopperTrak on 09-03-18

As the retail landscape adapts to ever-changing consumer behaviour, it’s no surprise that shopper traffic has become a crucial point of reference, one that retailers really can’t afford to miss. In an exclusive article for Retail Bulletin’s Future of Retail report, Amit Patil, Global Leader of Data Innovation Strategies at Tyco Retail Solutions, explains why...

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What can retailers learn from Karneval 2018?

by ShopperTrak on 21-02-18

German Karneval goes by several different names — including Fasching, Fastnacht, and Fassenacht. It’s known throughout the world as a giant festival of fun, based on ancient local traditions. The season starts 52 days before Easter and ends with a week-long celebration before Ash Wednesday consisting of parties, fancy dress parades, balls, banquets and general...

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Les soldes d’hiver and the French art of traffic generation

by ShopperTrak on 19-01-18

The French tradition of holding mega sales throughout January and February — les soldes d’hiver — is a masterclass in traffic generation. The event jazzes up what can often be the gloomiest time of the year, and can give retailers a commercial boost when it’s needed most. Our advice for maximising sales and good sentiment...

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Imagining New KPIs for Bricks-and-Mortar Success

by ShopperTrak on 19-10-17

What is a typical shopper journey? Does it start and end at the store entrance, or is it influenced by online activity? Do customers ask sales associates for advice, or go it alone? How many shoppers redeem loyalty offers? Retailers may have some gut instinct answers to these questions, but not many are able to...

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ShopperTrak will be championing innovation at MAPIC 2017

by ShopperTrak on 12-10-17

This November 15th to 17th at MAPIC 2017, the big focus is on how innovative solutions and technologies are working to make retail destinations more attractive. This is something we at ShopperTrak are truly passionate about, so we’re delighted to be attending, and able to showcase the very latest in global retail intelligence. With our technology,...

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Lifestyle retail: the changing role of the European shopping centre

by ShopperTrak on 03-10-17

Shopping centres aren’t able to offer endless aisles and limitless choice, as the digital world so often does. Instead, their USP is the ability to deliver engaging lifestyle experiences. They have the power to reclaim physical shopping as fun and, in doing so, innovative shopping centres are driving sales and helping retailers build enthusiastic new...

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How can retailers better understand the in-store customer journey?

by ShopperTrak on 24-08-17

Gut instinct about what your customers really want in store should no longer be driving your business decisions – instead, science will be the key driver of retail success in the coming decades. Yes, all the technology is here, and based on the deep-level accuracy that retail intelligence tools can provide, retailers are on the...

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ShopperTrak commentary for w/c 14th August

by ShopperTrak on 23-08-17

ShopperTrak Retail Index – UK National Weekly: Change for week 33 (14th August 2017 – 20th August 2017): -0.5% Change for week 33 Year-on-Year: -2.2% ShopperTrak Retail Index – Retail Park Weekly: Change for week 33 (14th August 2017 – 20th August 2017): -6.0% Change for week 33 Year-on-Year: 0.2% Commentary The ShopperTrak National Retail...

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