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ShopperTrak commentary for w/c 7th August

by ShopperTrak on 15-08-17

ShopperTrak Retail Index – UK National Weekly: Change for week 32 (7th August 2017 – 13th August 2017): -3.9% Change for week 32 Year-on-Year: -2.2% ShopperTrak Retail Index – Retail Park Weekly: Change for week 32 (7th August 2017 – 13th August 2017): 0.1% Change for week 32 Year-on-Year: -1.8% Commentary The ShopperTrak National Retail...

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Summertime rules: analysing Europe’s back-to-school footfall trends

by ShopperTrak on 11-08-17

As the school year ends each summer, a key sales opportunity begins for European retailers. Families that shop for clothes, shoes, stationery and accessories that their children will need when the next term begins are a valuable revenue driver – and the spend taking place in 2017 is likely to end up even higher than...

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School’s out, store’s in

by ShopperTrak on 11-08-17

For many brick-and-mortar retailers, the back-to-school season is the second most important period of opportunity for generating sales so understanding where and when revenue opportunities exist is vital.

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Why the schedule matters for successful staffing

by ShopperTrak on 09-08-17

You may be working hard to attract shoppers, satisfy their demands and drive conversions – but are you fully optimising the role your store associates play in this equation? Staff members are one of brick-and-mortar stores’ most valuable assets. In addition to making sure that the business is working effectively on an operational level, retail...

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Europe & APAC Shopper Trends: our latest findings

by ShopperTrak on 25-07-17

Q2 2017 saw plenty of political drama unfold on the global stage, but the retail industry again proved its resilience. Against a backdrop of growing consumer confidence and market expansion, retailers across the world overcame uncertainty, and many countries saw more shoppers visiting stores during the quarter than they did during the same period last...

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Why big data is powering today’s retailers

by ShopperTrak on 28-06-17

A solution for optimised business and customer engagement ‘Big data’ has quickly evolved from business buzzword to an enterprise essential. Driven by fierce multichannel competition and an increasingly discerning customer base, retailers are harnessing the power of data to stay ahead. From product selection and pricing to customer engagement, inside and outside the store, retail...

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How are global multichannel shoppers using the store?

by ShopperTrak on 26-06-17

Consumers are becoming less predictable; retailers can no longer rely on traditional behaviour assumptions to optimise their store estate performance. The influence of all channels – digital and physical – is shaping how, when and why shoppers use bricks-and-mortar stores to make a purchase. To understand the role of physical retail in a multichannel world,...

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3 pillars for measuring store performance

by ShopperTrak on 21-06-17

The store is evolving fast. Today’s shopper often engages with brands through multiple buying channels, so it’s imperative for retailers to offer an in-store experience that provides strong customer service and a seamless connection, whatever their journey. The pace of this development is such that the traditional assessment models that are used to measure store...

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