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How can retailers better understand the in-store customer journey?

by ShopperTrak on 24-08-17

Gut instinct about what your customers really want in store should no longer be driving your business decisions – instead, science will be the key driver of retail success in the coming decades. Yes, all the technology is here, and based on the deep-level accuracy that retail intelligence tools can provide, retailers are on the...

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ShopperTrak commentary for w/c 14th August

by ShopperTrak on 23-08-17

ShopperTrak Retail Index – UK National Weekly: Change for week 33 (14th August 2017 – 20th August 2017): -0.5% Change for week 33 Year-on-Year: -2.2% ShopperTrak Retail Index – Retail Park Weekly: Change for week 33 (14th August 2017 – 20th August 2017): -6.0% Change for week 33 Year-on-Year: 0.2% Commentary The ShopperTrak National Retail...

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ShopperTrak commentary for w/c 7th August

by ShopperTrak on 15-08-17

ShopperTrak Retail Index – UK National Weekly: Change for week 32 (7th August 2017 – 13th August 2017): -3.9% Change for week 32 Year-on-Year: -2.2% ShopperTrak Retail Index – Retail Park Weekly: Change for week 32 (7th August 2017 – 13th August 2017): 0.1% Change for week 32 Year-on-Year: -1.8% Commentary The ShopperTrak National Retail...

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Summertime rules: analysing Europe’s back-to-school footfall trends

by ShopperTrak on 11-08-17

As the school year ends each summer, a key sales opportunity begins for European retailers. Families that shop for clothes, shoes, stationery and accessories that their children will need when the next term begins are a valuable revenue driver – and the spend taking place in 2017 is likely to end up even higher than...

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School’s out, store’s in

by ShopperTrak on 11-08-17

For many brick-and-mortar retailers, the back-to-school season is the second most important period of opportunity for generating sales so understanding where and when revenue opportunities exist is vital.

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Why the schedule matters for successful staffing

by ShopperTrak on 09-08-17

You may be working hard to attract shoppers, satisfy their demands and drive conversions – but are you fully optimising the role your store associates play in this equation? Staff members are one of brick-and-mortar stores’ most valuable assets. In addition to making sure that the business is working effectively on an operational level, retail...

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Europe & APAC Shopper Trends: our latest findings

by ShopperTrak on 25-07-17

Q2 2017 saw plenty of political drama unfold on the global stage, but the retail industry again proved its resilience. Against a backdrop of growing consumer confidence and market expansion, retailers across the world overcame uncertainty, and many countries saw more shoppers visiting stores during the quarter than they did during the same period last...

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Why big data is powering today’s retailers

by ShopperTrak on 28-06-17

A solution for optimised business and customer engagement ‘Big data’ has quickly evolved from business buzzword to an enterprise essential. Driven by fierce multichannel competition and an increasingly discerning customer base, retailers are harnessing the power of data to stay ahead. From product selection and pricing to customer engagement, inside and outside the store, retail...

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