ResourcesArticle
Article

How are global multichannel shoppers using the store?

by ShopperTrak on 26-06-17

Consumers are becoming less predictable; retailers can no longer rely on traditional behaviour assumptions to optimise their store estate performance. The influence of all channels – digital and physical – is shaping how, when and why shoppers use bricks-and-mortar stores to make a purchase. To understand the role of physical retail in a multichannel world,...

Read More
Article

3 pillars for measuring store performance

by ShopperTrak on 21-06-17

The store is evolving fast. Today’s shopper often engages with brands through multiple buying channels, so it’s imperative for retailers to offer an in-store experience that provides strong customer service and a seamless connection, whatever their journey. The pace of this development is such that the traditional assessment models that are used to measure store...

Read More
Article

How can Australian retailers attract more traffic to their stores?

by ShopperTrak on 01-06-17

Australia’s retailers should develop new approaches to engaging their customers if they want their stores to remain busy, suggests ShopperTrak’s Adam Ioakim in an interview with The Sydney Morning Herald. At first glance, the outlook for Australian retail might appear bleak; due to the late onset of winter, shopper footfall in 2016 was down on...

Read More
Article

Retail2020: The Changing Face of Retail

by ShopperTrak on 19-05-17

It is clear bricks-and-mortar is evolving, not dying. The physical retail industry is realigning to meet changing shopper demands, to cater for new digital innovation, and to provide a seamless experience for customers across all trading channels. This movement is no secret; it’s a trend we’ve seen gain pace over the last few years. But...

Read More
Article

5 ways to increase bricks-and-mortar loyalty

by ShopperTrak on 11-05-17

In the highly competitive retail market, nurturing existing customers can be an incredibly cost-effective approach to building revenue. In our new infographic, we outline 5 techniques for improving shopper loyalty in the store:

Read More
Article

Does your store marketing strategy need a spring clean?

by ShopperTrak on 24-04-17

Summer is fast approaching, bringing retailers a host of traffic-driving opportunities: from pre-vacation shopping and families looking for leisure activities during the long holidays, to a rise in tourist numbers and the annual back-to-school retail rush. Each of these – and more – provide retail organisations with an opportunity to drive profitability through marketing activity....

Read More
Article

4 ways to understand your in-store shoppers better

by ShopperTrak on 05-04-17

Retailers know the DNA of their digital customers, but can the same be said in store? Here are 4 ways to understand your customers better in the bricks-and-mortar space.

Read More
Article

When it comes to customer loyalty, is the store keeping pace with online?

by ShopperTrak on 21-03-17

In the omnichannel retail environment, where digital and physical channels are interconnected, the consumer is spoilt for choice with where, how and with whom they shop. And their expectations across these channels continue to rise. This has made securing customer loyalty significantly more challenging for retailers. Market competition is intense, and even a single bad...

Read More
1 2 3 4 5 6 7 8 9 14 15