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How can retailers understand in-store shoppers as well as they do online shoppers?

by ShopperTrak on 07-03-17

In the world of online shopping, it’s relatively easy to track and analyse customer behaviour, as every action is digitally logged. Retailers will know who has shopped and where, how long they browsed the site, what they purchased, and whether they redeemed a marketing offer or collected loyalty points. Back in the physical store, however,...

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IoT update: how are retailers successfully implementing connected technologies in the physical store?

by ShopperTrak on 03-03-17

As digital-loving consumers clamour for more and more connectivity in their lives, the concept of the Internet of Things (IoT) is gathering momentum among innovative retailers. Shoppers want convenient access to personalised products, services and information, 24/7. In response, Juniper Research forecasts that merchants will spend $2.5 billion on IoT technologies by 2020. In fact,...

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Key trends in the Middle East retail market: an interview with market specialist, Nicolas Rubeiz

by ShopperTrak on 01-03-17

The Middle East is a fast-growing international opportunity for retailers, with the market set to be worth Dh200 billion by the end of 2017, according to the Dubai Chamber of Commerce and Industry. However, tapping into this lucrative part of the world involves an in-depth understanding of consumer behaviour, in-store and beyond. To help retail...

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The advantage of customer insight: discover more with ShopperTrak at EuroShop 2017

by ShopperTrak on 21-02-17

Following the acquisition of ShopperTrak by Tyco Retail Solutions, an unprecedented understanding of in-store shoppers is now available through the combined forces of ShopperTrak and TRS. To find out what’s in store, visit our stand at EuroShop 2017, which takes place in Dusseldorf, Germany on 5-9 March. Come find us in the Retail Technology section,...

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Redesigning Retail: what does the future of physical retail look like?

by ShopperTrak on 10-02-17

In retail, the consumer is firmly in the driving seat, with stores and shopping centres continually adapting their approach to customer engagement to keep pace with changing behaviour patterns. What makes this all the more challenging is the fact that no two shoppers behave the same. Therefore, to meet the needs of their entire customer...

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2017 Technology Preview: Exclusive Predictions from 15 Retail Executives

by ShopperTrak on 01-02-17

“Tailor in-store operations to improve customer experiences” Successful retailers are constantly adapting their in-store practices to address changing consumer behaviour. Looking ahead to 2017, brick-and-mortar retailers — from large-scale department stores to smaller boutiques — will need to use shopper behaviour technologies, including traffic counting, to better understand their consumers and appropriately shape their operations. Due to the increased level of competition today’s retailers...

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ShopperTrak commentary for w/c 23rd January

by ShopperTrak on 30-01-17

ShopperTrak Retail Index – UK National Weekly: Change for week 4 (23rd January 2017 – 29th January 2017): +3.0% Change for week 4 Year-on-Year: -3.6% ShopperTrak Retail Index – Retail Park Weekly: Change for week 4 (23rd January 2017 – 29th January 2017): +0.3% Change for week 4 Year-on-Year: +0.7% Commentary The ShopperTrak National Retail...

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“Together, we can deliver a depth and richness of customer insight not yet seen”

by ShopperTrak on 27-01-17

Tyco Retail Solutions has announced the integration of its ShopperTrak and FootFall businesses as a single customer analytics powerhouse. We spoke to Gary Whittemore, ShopperTrak’s new General Manager for EMEA and ROW, about what the merger means for the retail sector. ACROSS: What does bringing together ShopperTrak and FootFall as a single entity mean for...

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